Alan. Agency Illustration and Social Media Design
One of the projects I worked on while at Alan. Agency was creating their social media design language, and later on creating an illustration style that could be use alongside this and across their branding. To fit with Alan’s new proposition of showing the “Provocative Truth”, I made the illustrations use slightly off geometric shapes and angles, as well as more natural shapes. On top of that, I added grainy shadows and highlights and used a rough pencil brush to add extra detailing and pattern. We also wanted to stay away from generic-looking tech illustrations of a collection of people working ect’.
Client - Alan. Agency
Team - Alan. Agency
Below are examples of the new social media designs and how the new illustration style could work with the existing social designs that I created. I made sure to have the images be large and falling off the page to help the compositions feel a bit more gutsy and bold. Typography focussed posts use big bold type that sometimes fills the whole frame, as well as dynamic layouts without being too complex and messy.
